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Establishing Roots: The Early Days
Jones Brothers Tree Company was established in 1938 and served the residential and municipal communities of Memphis and Shelby County, Tennessee. Bilbo Jones, the founder of the company, was a well respected businessman and revered as a pioneer in the local tree care industry. In addition to tree pruning and tree removal, Mr. Jones provided tree transplanting and tree installation services. Jones Brothers was known to provide “Instant Shade,” a term coined by Bilbo Jones. During this era, Jones Bros. planted literally thousands of trees in downtown Memphis and the surrounding areas
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Mr. Jones’s impeccable reputation commanded respect in the local business community and earned him a loyal following of customers throughout the Mid-South. Upon Mr. Jones’s death in 1974, his estate chose to sell the company. A local entrepreneur purchased the company from the estate and, recognizing the value of the reputation and goodwill associated with the Jones Bros. name, he chose to keep it.
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Mr. Bilbo Jones, Founder of Jones Bros. Tree Company
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Growing a Business: The Building Years
Late 1974 and early 1975 were a period of transition for the company in which the new owner, Mr. Carl Lawrence, had taken over full day to day operations. In addition to Jones Bros., Mr. Lawrence had many other business interests so in the spring of 1975 he chose to hire a recent graduate of the University of Florida’s Forestry program. The young forester was Robert (Bob) Jurgens, the current owner and president of Jones Bros. Bob assisted the owner with many of the day to day operations of the company, including sales, stump removal, mechanical tree transplanting, tree pruning and removals. Within 6 months, Mr. Lawrence came to depend on and trust Bob so thoroughly that Bob soon found himself responsible for scheduling all the work, preparing billing and payroll, handling all customer service needs and 90% of company sales.
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This rapid on-the-job training in running a small but highly successful business was invaluable to the young Mr. Jurgens and he quickly began to realize the latent potential of the tree company. In 1975 and 1976, Bob was instrumental in establishing a Landscape Design/Build Department and a Grounds Maintenance Department. Shortly after obtaining his Horticulture Pesticide License, he also established a Horticultural Division. With so many new divisions, it was decided in 1977 to change the name from Jones Bros. Tree Co. to Jones Bros. Tree & Landscape Co., Inc. During that same period, Bob’s hard work was rewarded when Mr. Lawrence made him an equity partner in the business
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Climber at Work 1970s
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Changing the Landscape: The Transition Years
From 1977 on the business continued to grow and expand, adding an Irrigation Department and a Retail Nursery. Jones Bros also began to use a crane in the Tree Division, the first in Memphis to add this technology to the tree care industry. By 1980 Mr. Jurgens bought out his partner to become the sole owner.
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Crane Operator 1980s
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Mr. Jurgens soon realized that while he had helped to build a highly successful, multi-faceted business —in fact a “one-stop” shop for trees and landscapes—the current direction of the company might not be the best direction for the future. Bob’s new motto became “Do one thing and do it well.” He wanted to focus more on customer satisfaction, quality control and promoting good tree management through the International Society of Arboriculture Tree Care Standards and Specifications (click here for more information).
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Mr. Jurgens, Owner Jones Bros. Tree, and Adam Cartwright, Co-Owner Landscape Co. on a Jobsite
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Planting for the Future: Today and Tomorrow
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Jones Bros. Tree Company Crane and New Building
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In September 2005, the Tree Care Company once again spun-off one of its divisions when Plant Care Specialists, LLC was created out of the Horticultural Tree and Shrub Care Division. This company focuses on keeping your plants healthy through spray and feed treatments. For more information on Spray and Feed or to request service click here. Please include your name, phone number and the type of service you require in your e-mail.
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Bob Jurgens, President Jones Bros. Tree Company, Inc. Plant Health Care Specialists, LLC
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